Como, more Concept!

Como, Saturday May 21. The Yamamay butterfly spread its wings to achieve more and more successful goals: the opening of a store in the fabulous Como Lake. It’s one of a long series of shops, which will have a new design concept planned by famous architecture studio Piuarch.
Well-known for its cooperation with some of the major fashion brands – and for its ability to develop the brand identity through the interior design languages –  Piuarch has devised a concept that will be employed for both new openings and for a new development of the current stores.

Teheran, retailer professionals

They come from a Persian noble background, they speak Persian and they are proud of a culture, a bridge between the Orient and the West, which is human heritage. They are the boys and girls from Teheran, the capital of the Islamic Republic of Iran, who attended the Yamamay and Carpisa weekly training session which ended on Thursday, November 19, the day before the holiday Friday.